hauntjolras:

I keep seeing all this very interesting memeological discourse about the Great Meme Depression 2k15 but I think y’all are going about it all the wrong way.
Y’all are treating memes like they are a physical commodity that operates as part of an internet economy. Y’all are concocting capitalist metaphors to describe something that is ultimately spiritual. 
Memes have a life force of their own, a unique way of being, and they descend upon us and ascend at will. No amount of meme studies will truly be able to predict the life of a meme, from where they come or when they leave us. Is this not the failing of corporate use of memes? Their attempt to understand and harness a force of nature? Let the meme be free! Be patient and still, with open eyes and an open heart, and the meme will come unto you, and the meme will make its ascension again when its work is done. 
Memes are not currency, folks. Memes are errant gods.